Strategy · Ads · Social · EmailDigital marketing that
Digital marketing that
brings customers.
SEO, paid ads, social media and email working together toward clear goals, with tracking from day one so you know what works.
- Your audience and goals
- Tracking and analytics setup
- The right channel mix
- Monthly reporting
Campaigns liveStrategy · Ads · Social
The basics
What is digital marketing?
Digital marketing is the promotion of a business through online channels, such as search engines, paid ads, social media, email and content, to attract the right customers and turn them into leads and sales. Unlike traditional advertising, every click, call and sale can be tracked, so budget can move to whatever works.
A good plan does not use every channel. It picks the few that match your goal, budget and timeline, measures them from day one, and builds from there. This guide explains each channel, how they compare, which mix suits your type of business, and how we run campaigns.
Channel planner
Which channels should you use?
Main goal
Monthly budget for ads
How fast do you need results?
Our channels
Everything under one roof.
Google Ads management
Facebook & Instagram ads
Social media marketing
Email marketing
Content writing
Content production ›Link building
Link building ›Press release
Press release ›Strategy first
Three elements, then measurement.
01
Target audience
Who you want to reach
02
Goals & objectives
Measurable targets
03
Tactics
Channels and campaigns
04
Measure
Track, learn, improve
A strategy keeps every channel aligned with your business goals.
Digital marketing in numbers
Why a multi-channel plan wins.
Independent research on where website traffic, leads and sales come from. We use benchmarks like these to set realistic targets before any budget is spent.
5 trillion+
searches are made on Google every year. Most buying journeys still start with a search.
Source: Google, 2025 (via Search Engine Land)<1%
of website referral traffic came from AI search in 2025. Organic search is still the main driver.
Source: BrightEdge, Sept 202596.55%
of web pages get no traffic from Google at all. Ranking takes a plan, not just more posts.
Source: Ahrefs, study of ~14 billion pages7.52%
median Google Ads conversion rate, at a median cost per lead of $70.11 (16,446 US campaigns).
Source: WordStream by LocaliQ, 2025 benchmarks5.66 bn
social media user identities worldwide, equal to 68.7% of the world’s population.
Source: DataReportal, Digital 2026$10–$36
returned for every $1 spent on email marketing, as reported by 35% of companies surveyed.
Source: Litmus, State of Email 2025Benchmarks are industry averages. Your results depend on your market, competition, offer and budget.
Channel comparison
SEO vs Google Ads vs social vs email, compared.
Each channel does a different job. This is how they compare on speed, cost and how long the results last.
| Channel | First results | How you pay | Do results last? | Best for |
|---|---|---|---|---|
| SEO | Usually 3–6 months | Monthly work, no cost per click | Yes, rankings compound over time | Steady leads, service and local businesses |
| Local SEO | 4–12 weeks | Monthly work | Yes, with reviews and profile updates | Shops, clinics, trades and restaurants |
| Google Ads | Days | Pay per click, plus management | No, traffic stops when spend stops | Fast leads from high-intent searches, testing offers |
| Facebook & Instagram ads | Days | Pay per impression or click | No, stops when spend stops | Awareness, retargeting, e-commerce and local offers |
| Social media (organic) | 2–4 months | Content time only | Partly, you build an audience | Brand trust, community and repeat customers |
| Email marketing | Weeks, once you have a list | Low platform fee | Yes, you own the list | Repeat sales and nurturing leads |
| Content & link building | 3–6+ months | Writing and outreach | Yes, builds lasting authority | Supporting SEO and visibility in AI search |
Timings are typical ranges, not guarantees. Competitive markets take longer.
Channel guide
Every digital marketing channel, explained.
What each channel does, who it suits, what we do in it and how long results usually take.
Search engine optimisation (SEO)
Long-term leadsSEO makes your website appear in Google’s free results when people search for what you sell. It is the channel that keeps paying back: a page that ranks can bring visitors every day without a cost per click.
- Keyword research based on what your buyers actually search
- Technical fixes: speed, indexing, mobile and structured data
- On-page optimisation of service and product pages
- Content and links that build authority over time
- Best for
- Service businesses, e-commerce, anyone who wants steady leads
- Timeline
- Early movement in 2–3 months, meaningful growth in 4–6+
Local SEO
Customers near youLocal SEO gets your business into Google Maps and the “near me” results for your area. For shops, clinics, restaurants and trades, it is often the fastest organic win.
- Google Business Profile set-up and optimisation
- Consistent name, address and phone across directories
- Review generation and response
- Location pages for each area you serve
- Best for
- Businesses with a physical location or service area
- Timeline
- 4–12 weeks for map pack movement
Google Ads (pay-per-click)
Fast, high-intent leadsGoogle Ads places your business at the top of search results for chosen keywords. You pay only when someone clicks, so it brings ready-to-buy visitors from day one. Traffic stops when the budget stops.
- Search, Performance Max and Shopping campaigns
- Keyword and negative-keyword lists to stop wasted spend
- Ad copy and landing page A/B tests
- Conversion tracking for calls, forms and sales
- Best for
- Urgent services, launches, testing offers, e-commerce
- Timeline
- Leads within days; 4–8 weeks to optimise
Facebook & Instagram ads
Reach and retargetingMeta ads show your offer to people by interest, location, age and behaviour, even before they search. They are strong for visual products, local offers and bringing back visitors who did not buy.
- Audience research and lookalike audiences
- Image, video and carousel ad creative
- Retargeting for website visitors and cart abandoners
- Meta Pixel and Conversions API tracking
- Best for
- E-commerce, restaurants, events, consumer brands
- Timeline
- Results within days; 2–4 weeks of testing
Social media marketing
Brand trustOrganic social media keeps your business visible to the people who already follow it. It builds trust, answers questions and turns customers into repeat buyers and referrers.
- Platform choice based on where your buyers are
- Monthly content calendar and post design
- Community management and replies
- Short-form video and reels
- Best for
- Consumer brands, hospitality, personal brands
- Timeline
- 2–4 months to build a consistent audience
Email marketing
Repeat salesEmail reaches people who have already shown interest, on a list you own. Automated emails, such as welcome series and abandoned-cart reminders, sell while you sleep.
- List-building forms and lead magnets
- Welcome, nurture and abandoned-cart automations
- Newsletters and promotional campaigns
- Segmentation and deliverability checks
- Best for
- E-commerce, B2B, any business with returning customers
- Timeline
- Weeks, once you have a list to email
Content writing & link building
AuthorityHelpful articles, guides and service pages answer the questions buyers search for, and quality links from other websites tell Google your site can be trusted. Together they power SEO and visibility in AI answers.
- Topic research and content plans
- Service pages, blog posts and guides
- Outreach for relevant, real-website links
- Refreshing older content that has slipped
- Best for
- Competitive markets, B2B and expert services
- Timeline
- 3–6+ months, compounding over time
Press releases & digital PR
CredibilityPress releases and PR place your news on media and industry websites. They build credibility, brand searches and authoritative links that support your SEO.
- Newsworthy angles for launches and milestones
- Release writing and distribution
- Media and publication outreach
- Coverage reporting
- Best for
- Launches, funding, awards, expanding brands
- Timeline
- Coverage within days to weeks of release
Also see AI SEO for visibility in ChatGPT, Gemini and Google AI Overviews, and graphics & video for ad and social creative.
Channel mix
Which channels suit your type of business?
A starting point we use in planning. Your final mix depends on budget, competition and what tracking shows after the first weeks.
| Business type | Start with | Add next | Main measure of success |
|---|---|---|---|
| Local service (clinic, law firm, trades) | Local SEO, Google Ads | Reviews, SEO content | Calls and booked appointments |
| Online store | Google Shopping, Meta ads | Email automation, SEO | Revenue and return on ad spend |
| B2B and professional services | SEO, content writing | Google Ads, LinkedIn, email nurture | Qualified leads and cost per lead |
| Restaurant, hotel or travel | Local SEO, Instagram | Meta ads, email offers | Bookings and reservations |
| New brand or startup | Google Ads, Meta ads (to test) | SEO, PR, social media | Cost per customer and learning speed |
| Exporter or international | Multi-language SEO, Google Ads by country | Content, link building, PR | Enquiries per market |
Not sure? Try the channel planner above, or book a free call and we will map a plan with you.
How we work
What you get every month, and your first 90 days.
Included in a monthly plan
- Channel strategy with monthly targets tied to leads or sales
- Keyword research and on-page SEO for your key pages
- Ad campaigns built, A/B tested and checked for wasted spend
- Content calendar for your blog and social channels
- Conversion tracking with Google Analytics 4, Tag Manager and Meta Pixel
- Monthly report in plain English, with the next actions
Your first 90 days
- Days 1–14: audit, tracking set-up, competitor and keyword research
- Days 15–30: quick wins: Google Business Profile, on-page fixes and first campaigns
- Days 31–60: content, link building and ad optimisation using real data
- Days 61–90: scale what works, cut what does not, plan the next quarter
Our work
See the portfolio ↗