Social media that builds
trust and sales.
We plan, create and manage social media content and ads that keep your brand visible, answer customers fast and turn followers into buyers.
- Monthly content calendar
- Posts, reels and graphics
- Community management
- Paid social ads
- Social media users5.66 bn
- Share of world population68.7%
- Say social drives impulse buys81%
- Switch brand if ignored73%
What is social media marketing?
Social media marketing is the use of platforms such as Facebook, Instagram, TikTok and LinkedIn to build awareness, trust and sales, through regular content, conversations with customers and paid ads.
Organic content keeps you in front of people who already follow you. Paid social reaches new audiences by interest, location and behaviour. A good plan uses both and measures what turns into enquiries and sales.
Social media in numbers.
Independent research we use to set realistic targets.
social media user identities worldwide, equal to 68.7% of the world’s population.
Source: DataReportal, Digital 2026spent on social and video platforms per day by the average online adult.
Source: DataReportal, Digital 2026of consumers say social media drives them to make impulse purchases.
Source: Sprout Social Index 2025of consumers will buy from a competitor if a brand does not respond on social media.
Source: Sprout Social Index 2025Benchmarks are averages. Your results depend on your market, competition, offer and budget.
What is included, and how we get started.
Included in every plan
- Social strategy: platforms, audience, tone and goals
- Monthly content calendar approved before anything is posted
- Post design, reels and short video by our creative team
- Community management: replies to comments and messages
- Paid social campaigns on Meta, TikTok or LinkedIn
- Monthly report on reach, engagement, traffic and enquiries
Your first weeks
- Week 1: profile audit, competitor review and goals
- Week 2: brand style, content pillars and first calendar
- Weeks 3–8: publish, reply, test formats and ad audiences
- Month 3 onward: double down on the content and ads that convert
Social media platforms, compared.
| Platform | Audience | Best content | Best for |
|---|---|---|---|
| Broad, all ages; 90% of consumers in Sprout’s survey have a profile | Posts, groups, events, ads | Local businesses, retail, community | |
| Under-45s, visual shoppers | Reels, carousels, stories | Fashion, food, beauty, travel, e-commerce | |
| TikTok | Gen Z and millennials | Short, native-style video | Consumer brands reaching younger buyers |
| Professionals and decision-makers | Expert posts, case studies, articles | B2B, recruitment, professional services | |
| YouTube | All ages; the second-largest search engine | How-to, reviews, long and short video | Education, products that need a demo |
| X (Twitter) | News, tech and public conversation | Short updates and replies | Tech, media, customer support |
Common social media mistakes we fix.
If any of these sound familiar, there is budget being wasted.
- Posting on every platform instead of doing two or three well
- No plan: random posts with no goal or call to action
- Ignoring comments and messages, which sends customers to competitors
- Only promotional posts, with nothing useful or entertaining
- Boosting posts without targeting or tracking
- Judging success by likes instead of enquiries and sales
Part of a bigger plan? See our digital marketing guide for how every channel fits together.
Who social media marketing works best for.
Social media pays back slowly and steadily. We measure success by engagement from the right people, then by website visits, messages, enquiries and sales tracked with UTM links and pixels.
A good fit if
- Your customers are on Facebook, Instagram, TikTok or LinkedIn
- Your product is visual, local, or easy to show in video
- You want repeat customers, referrals and reviews
- You can share photos, stories or behind-the-scenes moments
Fix these first if
- You expect organic posting alone to bring leads quickly
- There is nobody to approve posts or answer urgent messages
- Your buyers do not use social media to research purchases