Google Ads that bring
paying customers.
We plan, build and manage Google Ads campaigns that put you in front of people ready to buy, then cut wasted spend every week so each lead costs less.
- Leads from day one
- Pay only for clicks
- Full tracking and reporting
- Your account, your data
- Median click-through rate6.66%
- Median cost per click$5.26
- Median conversion rate7.52%
- Median cost per lead$70.11
What is Google Ads management?
Google Ads management is the ongoing work of planning, building and improving paid campaigns on Google so that your ads appear for the right searches, at the right price, and turn clicks into leads or sales.
Google Ads is an auction: you choose keywords, set a budget and pay only when someone clicks. Without regular management, budgets leak on irrelevant searches. Good management keeps the spend on searches that convert.
Google Ads in numbers.
Independent research we use to set realistic targets.
in profit from Google Search and Ads for every $1 spent on Google Ads, by Google’s own estimate.
Source: Google Economic Impact methodologymedian Google Ads conversion rate across 16,446 US search campaigns.
Source: WordStream by LocaliQ, 2025median cost per lead across industries, with a median cost per click of $5.26.
Source: WordStream by LocaliQ, 2025searches are made on Google every year, so there is demand in almost every niche.
Source: Google, 2025 (via Search Engine Land)Benchmarks are averages. Your results depend on your market, competition, offer and budget.
What is included, and how we get started.
Included in every plan
- Account audit of keywords, search terms, bids and tracking
- Keyword research with negative lists to block wasted clicks
- Ad copy written and A/B tested for higher click-through
- Conversion tracking for calls, forms and purchases in GA4
- Landing page advice so clicks turn into enquiries
- Monthly report with spend, leads, cost per lead and next steps
Your first weeks
- Week 1: audit, goals, budget and tracking set-up
- Week 2: keyword plan, ads and landing pages ready; campaigns launch
- Weeks 3–8: weekly search-term reviews, bid and ad tests
- Month 3 onward: scale winning campaigns and test new ones
Google Ads campaign types, compared.
| Campaign type | Where ads show | Best for | Watch out for |
|---|---|---|---|
| Search | Google search results | Service businesses and high-intent leads | Broad keywords wasting budget |
| Shopping | Product listings with price and image | Online stores | Poor product feed quality |
| Performance Max | Search, YouTube, Display, Gmail and Maps | E-commerce and lead generation at scale | Less control and visibility |
| Display | Websites and apps across the web | Retargeting and awareness | Low-quality placements |
| YouTube (video) | Before and during YouTube videos | Brand awareness and demos | Needs good video creative |
| Local / call ads | Maps and mobile results with a call button | Local services | Calls outside opening hours |
Common Google Ads mistakes we fix.
If any of these sound familiar, there is budget being wasted.
- Broad match keywords with no negative keyword list
- No conversion tracking, so the account optimises for clicks, not leads
- Sending all ads to the homepage instead of a matching landing page
- One ad group for every service, with generic ad copy
- Bidding on your own brand without a reason, or never checking competitors
- Letting Google’s auto-applied recommendations change the account unchecked
Part of a bigger plan? See our digital marketing guide for how every channel fits together.
Who google ads management works best for.
Google Ads works best when demand already exists. We measure success by cost per lead or sale and return on ad spend, never by clicks alone, and we report the numbers against your goals every month.
A good fit if
- You need enquiries or sales this month, not next year
- People already search for what you sell
- You can answer calls and forms quickly
- You want to test a new service, offer or location before investing more
Fix these first if
- Nobody searches for your product yet (try social ads or PR first)
- Your website is slow or has no clear way to contact you
- The budget cannot cover enough clicks to learn what works