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Smarter search · Better recommendationsAI features that help shoppers
AI features that help shoppers
find and buy.
Search that understands natural questions, recommendations that fit each visitor and AI-assisted product content, reviewed by people, for WooCommerce, Shopify and Laravel stores.
- Search that understands questions
- Product recommendations
- AI-drafted product descriptions
- Shopping assistant chat
- Personalised merchandising
Example shopper search
Shopper searches your store19:05
warm waterproof jacket for hiking under £100
AI is understanding the search…Understood the intent, not just keywords
WaterproofUnder £100Hiking
Best match from your catalogue
Ranked by your catalogue, stock and reviews
- Added to cart
- Matching gloves recommended
- Search logged to improve product listings
1 searchto the right product, no filters needed
The basics
What is AI for e-commerce?
AI for e-commerce uses your product catalogue and shopping data to help customers find and choose products faster: smarter search, personalised recommendations, AI shopping assistants and better product content.
Shoppers expect stores to understand what they want. Even small stores can now add AI features that used to need a large data team, and measure the effect on conversion and order value.
The search problem
Most store searches let shoppers down.
56%
of e-commerce sites fail to adequately support users' search needs
Benchmark of 170+ sites and apps with 10,000+ performance ratings.
Source: Baymard Institute, e-commerce search query types (updated 29 Apr 2026)Try it
Keyword search vs AI-assisted search.
Basic keyword search
AI-assisted search
Simplified demo on a 10-product sample catalogue. Real AI search uses your catalogue, synonyms and product data.
Features
What we add to your store.
01
AI-assisted search
Understands use cases, synonyms and price limits.
02
Recommendations
Related and complementary products per visitor.
03
Product descriptions
Drafted from your data, edited by people.
04
Shopping assistant
Answers size, fit, stock and delivery questions.
05
Merchandising
Highlight the right products for each audience.
06
Analytics
See what shoppers search for and can't find.
Platforms
Works with your store.
Responsible AI
Safe by design.
People stay in control
Clear hand-off and approval steps.
Labelled & transparent
AI answers are labelled and link to sources.
Costs explained up front
Running costs agreed before launch.
By the numbers
AI for e-commerce in numbers.
71%
of consumers expect companies to deliver personalised interactions.
Source: McKinsey, 202176%
of consumers get frustrated when personalisation does not happen.
Source: McKinsey, 202110–15%
typical revenue lift from personalisation done well.
Source: McKinsey, 2021AI features
AI features for online stores, compared.
| Feature | What it does | Typical benefit | Effort |
|---|---|---|---|
| Smart search | Understands typos, synonyms and natural questions | Fewer “no results”, faster finds | Low to medium |
| Product recommendations | Suggests related, complementary or popular items | Higher average order value | Low to medium |
| AI shopping assistant | Answers product questions in chat from your catalogue | More confident buyers, fewer support emails | Medium |
| AI product descriptions | Drafts consistent, SEO-friendly copy for review | Faster catalogue updates | Low |
| Review summaries | Summarises what buyers like and dislike | Quicker decisions | Low |
| Personalised email and offers | Tailors messages to browsing and purchase history | Better repeat sales | Medium |
What you need to get started
- A clean product catalogue with good titles and attributes
- Analytics to measure search, clicks and orders
- A store platform such as Shopify or WooCommerce
- Clear goals: conversion, order value or support time
How we measure results
- Search exits and “no results” rate
- Click-through on recommendations
- Conversion rate and average order value
- Support tickets answered by the assistant
- A/B tests against the store without AI
Part of our E-commerce solutions services.
Questions? You're covered.
AI e-commerce FAQs.
Still unsure? Email info@web3matrix.com or message us on WhatsApp.
Which platforms does this work with?
We add AI search and recommendations to WooCommerce, Shopify and custom Laravel stores.
Will AI write my product descriptions?
AI can draft descriptions from your product data; a person reviews and edits them before they go live.
Does AI search replace normal filters?
No. It works alongside categories and filters, helping shoppers who type natural questions.
What does it cost to run?
AI features have a monthly running cost based on usage. We estimate it before you decide.
Does AI for e-commerce work with Shopify and WooCommerce?
Yes. We add AI features to Shopify, WooCommerce and custom stores, using apps where they fit and custom integrations where they do not.
Do I need a lot of data for AI recommendations?
No. Recommendations can start from your catalogue and product attributes, then improve as more browsing and order data comes in.
How much does AI for e-commerce cost to run?
Costs depend on traffic and the features you choose. We estimate usage fees before you commit and set spending limits.
Keep exploring
Related services and industries we serve.
Industries we serve
See the proof
Upgrade your store
Help shoppers find what they want.
Tell us your platform and catalogue size. We'll suggest the AI features worth adding.
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