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Analysis · SWOT · Action plan

Business analysis that shows
what to fix and grow.

We review your numbers, processes and market, then give you a clear, prioritised action plan, written in plain language and backed by data.

  • Performance review from your data
  • SWOT and competitor review
  • Prioritised action plan
  • Written report and walkthrough call
Process analysis · example
Order-to-cash processMapping…
📥Enquiry0.5 d
🧾Quote1 d
✅Approval4 d
🚚Delivery2 d
💷Invoice1 d
Total cycle time
8.5 days
Recommendation

Automate approvals under a set value and notify managers instantly.

Approval: 4 d → 0.5 d
Illustrative example. Figures are sample values.
The basics

What is business analysis?

Business analysis is the work of understanding how your organisation runs today, finding where time and money are lost, and defining exactly what a new process or system must do before anyone builds it.

Most failed software projects fail at the requirements stage, not in the code. Clear analysis up front saves rework later and makes quotes from developers comparable and accurate.

Written by the Web3matrix team · Last updated: 28 October 2026

Try it

Score your business in two minutes.

Rate eight areas from 1 to 5 to see your business health chart and where to start.

Self-assessment · 1 = weak, 5 = strong

Runs in your browser. Nothing is sent or stored.

Overall: 24 / 40

Start with:
    Get a full business analysis ↗
    What we analyse

    A full picture, then priorities.

    01

    Performance review

    Sales, margins and trends from your own data.

    02

    SWOT analysis

    Strengths, weaknesses, opportunities and threats, with evidence.

    03

    Competitor and market review

    Pricing, offers and positioning of competitors, sourced.

    04

    Customer journey

    Where customers drop off, from first search to repeat purchase.

    05

    Process and technology

    Slow, manual tasks that automation or software can fix.

    06

    Action plan

    What to do first, who does it, and how to measure it on a dashboard.

    How it works

    From questions to a plan.

    01

    Discovery call

    Goals and concerns

    02

    Data & interviews

    Numbers plus people

    03

    Analysis

    Gaps and opportunities

    04

    Report

    Findings and action plan

    05

    Walkthrough

    Call to agree next steps

    Pricing

    Clear, fixed quotes.

    Analysis

    Business analysis

    Full review, written report and walkthrough call.

    Get a quote
    By the numbers

    Business analysis in numbers.

    31%

    of IT projects were fully successful: on time, on budget and with the agreed features.

    Source: Standish Group CHAOS report, 2020
    50%

    of IT projects were “challenged”: late, over budget or missing features.

    Source: Standish Group CHAOS report, 2020
    Deliverables

    What business analysis delivers.

    DeliverableWhat it isWhen you need it
    Current-state process mapA diagram of how work flows today, with pain pointsBefore changing a process or system
    Gap analysisThe difference between how things work now and how they should workWhen choosing between options
    Requirements specificationA clear list of what the system must do, and must not doBefore getting quotes or starting a build
    User stories and acceptance criteriaRequirements written from each user’s point of view, with testsFor agile development teams
    Cost-benefit analysisThe costs, savings and risks of each optionTo get a project approved
    Future-state process and roll-out planHow work will flow after the change, and how to get thereBefore go-live and training

    How we work

    • Stakeholder interviews with each team involved
    • Workshops to map processes together
    • Document and data review of what exists today
    • Prioritised requirements using must, should, could
    • Sign-off before any development starts

    Signs you need business analysis

    • Quotes vary wildly for the same project
    • Teams disagree on how a process works
    • Work is duplicated across spreadsheets and systems
    • A past project did not deliver what was expected
    • You are choosing software and need clear criteria

    Part of our Business software and data services.

    Questions? You're covered.

    Business analysis FAQs.

    Still unsure? Email info@web3matrix.com or message us on WhatsApp.

    What does a business analysis include?
    We review how your business is performing across sales, marketing, operations, finance and technology, find the biggest gaps and opportunities, and give you a prioritised action plan.
    What do you need from me?
    Access to the numbers you have (sales, website, accounts summaries), a short interview with you and key staff, and any plans or reports you already use.
    Do you guarantee results?
    No. We give evidence-based recommendations; the results depend on how they are put into action. We can help with the website, SEO, software and automation parts.
    Can you analyse competitors and the market?
    Yes. Competitor and market reviews use public sources, and every figure is cited.
    Is this the same as a business consultant?
    It's a focused, data-led review with a written report and action plan, rather than ongoing consulting. Ongoing support is available if you want it.
    How long does a business analysis project take?
    A focused analysis of one process takes 1 to 3 weeks. Larger organisation-wide work takes 4 to 8 weeks, depending on teams and systems.
    Do I need business analysis before custom software?
    We strongly recommend it. A clear specification reduces cost surprises, makes developer quotes comparable and shortens the build.
    Can you analyse and then build the system too?
    Yes. We can deliver the analysis only, or carry it into custom development and business software.