Email marketing that
sells while you sleep.
We build the automations, newsletters and sign-up forms that turn website visitors into customers, and customers into repeat buyers, on a list you own.
- Welcome and cart automations
- Newsletters and offers
- List building with consent
- Spam-safe set-up
- Email sales from automations37%
- Share of sends that are automated2%
- Automated clickers who buy1 in 3
- Companies earning $10–$36 per $135%
What is email marketing?
Email marketing is sending planned and automated emails to people who have agreed to hear from you, to welcome new subscribers, recover abandoned carts, share offers and keep customers coming back.
Unlike social media or ads, you own your email list. Nobody can change the algorithm or raise the price of reaching it. Automated emails, triggered by what someone does, bring most of the results for the least effort.
Email marketing in numbers.
Independent research we use to set realistic targets.
of email-driven sales came from automated emails, which were just 2% of emails sent.
Source: Omnisend 2025 Ecommerce Marketing Reportpeople who clicked an automated email made a purchase, versus 1 in 18 for scheduled campaigns.
Source: Omnisend 2025 Ecommerce Marketing Reportaverage email open rate in 2024, up 6% year on year.
Source: Omnisend 2025 Ecommerce Marketing Reportreturned for every $1 spent on email, as reported by 35% of companies surveyed.
Source: Litmus, State of Email 2025Benchmarks are averages. Your results depend on your market, competition, offer and budget.
What is included, and how we get started.
Included in every plan
- Platform set-up or audit (Klaviyo, Mailchimp, Brevo and others)
- Deliverability: SPF, DKIM and DMARC authentication
- List growth: sign-up forms, pop-ups and lead magnets
- Automations: welcome, abandoned cart, browse and win-back
- Campaigns: newsletters, launches and offers, written and designed
- Monthly report on opens, clicks, revenue and list growth
Your first weeks
- Week 1: audit of list, platform, tracking and authentication
- Week 2: sign-up forms live; welcome series launched
- Weeks 3–6: abandoned-cart and browse automations; first campaigns
- Month 2 onward: segmentation, testing and a regular campaign calendar
Email automations that matter most, compared.
| Automation | Triggered when | Purpose | Best for |
|---|---|---|---|
| Welcome series | Someone joins your list | Introduce the brand, give a first-order reason | Every business |
| Abandoned cart | A shopper leaves items in the cart | Recover lost sales with a reminder | Online stores |
| Browse abandonment | A known visitor views products but does not add to cart | Bring them back to the products they viewed | Online stores with larger catalogues |
| Post-purchase | An order is placed or delivered | Thank, cross-sell, ask for a review | E-commerce and services |
| Lead nurture | Someone downloads a guide or makes an enquiry | Build trust until they are ready to buy | B2B and high-value services |
| Win-back | A customer has not bought for a set time | Re-engage lapsed customers | Repeat-purchase businesses |
Common email marketing mistakes we fix.
If any of these sound familiar, there is budget being wasted.
- No welcome email, so new subscribers go cold
- No abandoned-cart flow on an online store
- Missing SPF, DKIM or DMARC, so emails land in spam
- Sending the same email to everyone instead of segments
- Buying lists, which damages deliverability and breaks consent rules
- Measuring opens only, not clicks, orders and revenue
Part of a bigger plan? See our digital marketing guide for how every channel fits together.
Who email marketing works best for.
Email works best when it is automated and personal. We measure success by revenue or leads per email, list growth and deliverability, not by open rates alone.
A good fit if
- You run an online store or sell to repeat customers
- You collect enquiries or sign-ups on your website
- You have offers, launches or news to share regularly
- You want a channel that does not depend on algorithms or ad prices
Fix these first if
- You have no way to collect consented email addresses yet
- You plan to buy a list (it damages deliverability and breaks consent rules)
- You sell a one-off purchase with no follow-up or referral value