A website redesign
that keeps your rankings.
We redesign outdated websites into fast, modern, mobile-first sites that turn more visitors into enquiries, without losing the Google rankings you have already earned.
- Modern, on-brand design
- Mobile-first and fast
- Clearer paths to enquire or buy
- SEO-safe migration
- Web traffic on mobile60.11%
- Mobile sites passing Core Web Vitals48%
- Checkout conversion upside35.26%
- Pages with no Google traffic96.55%
What is a website redesign?
A website redesign is a planned rebuild of your site’s design, structure and often its technology, to make it faster, easier to use and better at turning visitors into customers.
A good redesign is driven by data, not just taste: what visitors do now, which pages earn traffic and leads, and what slows people down. Done carelessly, a redesign can wipe out search rankings, so we plan the migration as carefully as the design.
Redesign in numbers.
Independent research we use to set realistic targets.
of worldwide web traffic now comes from mobile devices.
Source: StatCounter, Sept 2026of mobile websites pass all Core Web Vitals; more than half do not.
Source: HTTP Archive Web Almanac 2025average conversion gain large stores can get from better checkout design alone.
Source: Baymard Instituteof web pages get no traffic from Google, so structure and content matter in a redesign.
Source: Ahrefs, ~14 billion pagesBenchmarks are averages. Your results depend on your market, competition, offer and budget.
What is included, and how we get started.
Included in every plan
- Audit of analytics, rankings, speed and user journeys
- New sitemap and page structure
- Modern design tested on mobile first
- Content refresh for key pages
- Redirect map from every old URL
- Post-launch monitoring of rankings and traffic
Your first weeks
- Weeks 1–2: audit, goals and new structure
- Weeks 2–4: design and approval
- Weeks 4–7: build, content and redirects
- Launch and 30 days after: monitoring and fixes
Refresh vs redesign vs rebuild, compared.
| Option | What changes | Best when | Typical timeline |
|---|---|---|---|
| Visual refresh | Colours, fonts, images and layout tweaks | The structure works but the look is dated | 2–4 weeks |
| Full redesign | Design, structure, content and user journeys | Visitors struggle to find things or enquire | 5–8 weeks |
| Rebuild on a new platform | Everything, including the technology | The current platform is slow, insecure or limiting | 6–12 weeks |
| Conversion improvements only | Forms, calls to action, key pages | Traffic is good but enquiries are low | 2–4 weeks |
Signs your website needs a redesign.
If any of these sound familiar, your website is costing you customers.
- It looks dated next to competitors
- Pages are slow on mobile or fail Core Web Vitals
- Visitors leave without enquiring or buying
- Your team cannot update it without a developer
- Your services or brand have changed
- It is built on an old theme or platform that is hard to secure
Part of a bigger plan? See our web development guide for platforms, costs and timelines.
Who website redesign works best for.
A redesign should pay for itself through more enquiries or sales. We set a baseline before we start and compare traffic, conversions and rankings after launch.
A good fit if
- Your site looks dated or off-brand
- Mobile visitors struggle or pages load slowly
- Traffic is fine but enquiries or sales are low
- Your services, prices or audience have changed
Fix these first if
- You only need a few text or price changes
- You have no time to review designs or content in the next two months
- You plan to change your whole business model soon